ECommerce is a term used to describe the buying and selling of goods and services over the internet. It is a form of electronic commerce that allows consumers to purchase goods and services from businesses and organizations around the world.

The benefits of eCommerce to marketing in 2023 include:

1. Increased reach – With eCommerce, businesses can reach consumers all over the world.
2. Increased sales – eCommerce makes it easy for consumers to buy products and services online, which can lead to increased sales.
3. Increased efficiency – eCommerce can help businesses save time and money by streamlining the buying and selling process.
4. Increased customer satisfaction – eCommerce can help businesses provide a better customer experience by making it easy for customers to buy what they need online.